Using video marketing, the internet now provides innovators with a means to present new technologies quickly and easily. The net also provides them with a powerfully, but, inexpensive advertising tools. What was useful only a few short years ago is no longer as helpful today. For example, analog printed advertisements hardly exist today, in favor of digital online advertising via video.
Video clipboards allow marketers to address the video medium issues quickly and in real time. This can be done globally (world-wide) just by the click of a mouse, a good video camera and a relatively inexpensive video editing program. A Video Marketing Ad can be up and running, and be available to a world-wide market within just a few hours. This was not available to a small marketing company only a few short years ago.
Due to these revolutionary developments, today’s consumer has more access to more information than in any time in history. It is almost to a point of information overload. That is why it is so important to associate with an SEO internet marketing company, such as ours, that recognizes the importance and has the ability for integrating these various internet marketing tools.
Video marketing really means employing video systems such as video clip boards to quickly develop a presentation. It means using YouTube to present your idea in a relative inexpensive video format. Using video can help to capture a site visitor’s attention and allow the potential consumer to view the product. It also has the affect of keeping the visitor on the site longer. This last point, keeping the visitor on the site longer, is particularly appealing to search engines page rating formulas.
There are many ways to present a video. As an internet marketer we can help you develop a video ad via a personal clip, actors, avatars or even a computer animation script. By adding video marketing to your array of armaments, you can begin to significantly appeal to search engines. In addition to back links, key words and other techniques, your online marketing is on its way to being a successful venture.
Finally, there are very good metrics that are available to track the success of your video marketing and internet marketing programs. If you are not getting a lot of traffic, you are in a position to know that immediately, and you can work on that aspect of the project. However, if you are getting a significant amount of traffic but you are not making sales, that bit of information begins to tell us to consider other aspects of your marketing program such as your Price, appeal of your Product, the appeal of the AD (Promotion), or possibly the way you are distributing your product/service. For example, many companies do not employ an 800 number. There are many people who do not want to make a long distant charged call. Or, maybe you are only employing PayPal. There are people who only want to give their credit card number to a real person. From the metrics we provide, we can begin to solve those subtle issues for the purpose of creating internet sales. If video marketing is of interest, contact us and let us talk about it.